Reader Question - Scent Help

As I am working to develop my product line, I find that I am stuck with the number of scents to offer. I would like to have a nice range of scents that cover earthy, floral, fruity, exotic, masculine, feminine and fresh, which will probably be unisex. Do you have a recommendation of a maximum # of scents and also, do you recommend a way to go about signature scent development? ~ Amber

Dear Amber,

Thanks for contacting me with your question.  Developing custom scent blends sounds like it would be a great solution for you.  It helps to set you apart form the crowd, and creating the blends can be lots of fun.  It will take a lot of experimentation to develop blends that you and your customers love, but it can also be very worthwhile. 

We have a great article on blending custom scents on our log. I'll give you the link so you can check it out.

Building an Aroma

As for how many scents to add to your line, that is up to you and your customers. Many businesses start out with a smaller number of great scents, and expand the line as the popularity or demand grows, but having a larger line of scents has its advantages too.

Do you have any tips for Amber on how to develop her line of scents?  If so, please share them with us in the comments below.

Comments

[Robin]

I will give you some advice one business owner to another. I'm in the similar/same industry. I'd check out the other major retailers. They normally set the standard in what the general public gets in regards to scents. Take this into consideration. Then create one special of your own where nobody can get it unless they get it thru you. A custom scent. I make a couple of florals and I'm not a floral person for those who like florals. As all of my products are made with essential oils and not fragrances. :) I hope this helps. Good Luck with your business with the upcoming holiday season